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Ratio et Motus is a luxury purse brand known for its innovative designs and high-quality craftsmanship. The brand was founded in 2015 by designers Gwendolyn Jando and SabrinaMotola, who have a shared passion for creating unique, functional bags that are also works of art. The brand's bags are made from premium materials such as leather and suede and feature a range of unique details such as asymmetrical zippers and sculptural handles. Ratio et Motus bags are designed to be both practical and stylish, and are favored by fashion-conscious women who appreciate the brand's commitment to quality and originality. The brand is available at luxury retailers and online shops.
Ratio et Motus
Pleasure Dome Collection
The Pleasure Dome collection is a line of luxury handbags from Ratio et Motus. These bags are characterized by their unique and sculptural shapes, which are inspired by the architectural form of the dome. The collection features a variety of styles, including totes, satchels, and shoulder bags, all of which are made from high-quality materials such as leather and suede. The bags in the Pleasure Dome collection are known for their attention to detail and craftsmanship, featuring asymmetrical zippers, sculptural handles, and other design elements that set them apart from more traditional handbags. The collection is designed for fashion-conscious women who appreciate unique, high-quality accessories and are available in limited editions.
The challenge: create an immersive dome experience and showcase the purse.
Ratio et Motus wanted an immersive augmented reality (AR) experience on Instagram to showcase the collection's avant-garde designs and innovative materials. The goal was to allow users to discover the collection's unique aesthetic and understand the inspiration behind the designs through an immersive experience.
Our objective was to enable users to interact with the purses in an engaging way, giving them the ability to view it in 360 degrees, zoom in and out, and explore every dimension. Also to give users the feeling of being in the "Pleasure Dome" while also showcasing the purse in 3d. which was only possible through AR. The experience was designed to be easily accessible to the brand's audience, and we achieved this by creating an AR filter on Instagram.
Such Instagram AR filters can enhance consumers' online shopping experience by allowing them to view a product in a more realistic and lifelike way using Instagram filters. This can help them get a better sense of the size, shape, and features of the product, which is particularly useful for products that are difficult to visualize. It can also aid consumers in making more informed purchasing decisions by allowing them to view the product in a virtually. The interactive and engaging experience provided by AR can increase consumer engagement and lead to higher conversion rates. Additionally, it enables consumers to visualize the product before actually buying it, which can make them more confident in their purchasing decisions.
Our approach: Interactive Product Showcase and Virtual 360-Degree Store Experience
Our team started by gathering all relevant information about the product, including its 3D model, images, and color charts. We then optimized the 3D model for optimal performance, with a focus on minimizing its file size for faster loading and enhanced user experience.
We created effects for both the rear and front cameras. Using the rear camera, users can view the product in the context of a 360-degree virtual Pleasure Dome environment and interact with the product's 3D model by rotating it, and zooming in and out, to get a detailed view of the product. This will give users a feel of window shopping from the store.
When using the front camera, users can see themselves in Pleasure Dome environment, making them feel like they're in the brand's store. This creates an immersive and interactive shopping experience, enhancing the overall customer satisfaction.
The Result:
Using Instagram AR Filter for a better shopping experience, made consumers feel more positive about the brand. It's showing that they care about providing an engaging and interactive shopping experience for their customers. This can make consumers feel more valued and appreciated as customers.
Furthermore, by allowing consumers to view products in a more realistic and lifelike way, the brand is making it easier for consumers to understand the product, which can lead to higher customer satisfaction and trust. It can also give the impression that the brand is investing in new technologies to improve the customer experience.
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