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Krafton is a South Korean video game company that developed the popular battle royale game PUBG (PlayerUnknown's Battlegrounds). The game was first released in early access on March 23, 2017, and officially released on December 20, 2017. PUBG is a multiplayer online game where up to 100 players parachute onto an island and fight to be the last one standing. The game's map is constantly shrinking, forcing players to move closer together and increasing the likelihood of encounters. Players can collect weapons, armor, and other items scattered throughout the map to aid them in their fight for survival

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PUBG

Vikendi Reborn

Vikendi reborn is an updated version of the Vikendi map in PUBG, featuring a revamped version of the map with new snow-covered terrain and new points of interest, such as a new castle, a new power plant and a new train station. The update also adds new vehicles like the snowmobile and snowbike, which are exclusive to the map. Additionally, it also features the new weapon, the G36C rifle, which is an assault rifle that fires 5.56mm rounds and is exclusive to the map. The map is known for its snowy terrain and frozen lakes, which can make traversing the map more difficult. It's 6x6km in size and it's generally considered as a challenging and unique experience for players in PUBG.

The challenge:  create an immersive AR game that gives feel of Vikendi Map PUBG.

Creating an Instagram AR filter for PUBG's Vikendi map was an extremely challenging task that required a lot of skill and expertise. The first major challenge we faced was the size of the 3D models. The models of the character, snowmobile, trees, and crates from the PUBG game were incredibly large, and it was not possible to use them in Spark AR due to the file size limit of 4MBs. To overcome this limitation, we had to use Blender to optimize the models and remove any unnecessary details. This process was extremely time-consuming and required a lot of skill and attention to detail to ensure that the quality of the models was not compromised.

Another significant challenge we faced was creating a 3D model of a mountain and setting up the entire scene in Spark AR. This required a deep understanding of the Spark AR platform and its limitations. It was a complex task that required a lot of trial and error to get right. We had to experiment with various lighting and shading techniques to give the filter a more realistic look and make the environment feel immersive.

The final challenge we faced was adding sound effects and graphics to the filter. These elements added to the overall size and made it harder to stay within the file size limit. We had to spend hours on optimizing techniques such as compressing the audio and image files to ensure that the filter would still be within the size limit.

Our approach: three  AR experiences with a try-on button on the website.

Our solution for an immersive AR game that gives the feel of PUBG's Vikendi map is designed to transport players into the snowy world of the popular game. Using state-of-the-art technology, we have created a highly realistic and engaging AR experience.

The game utilizes 3D models of the characters, vehicles, and surroundings from the PUBG game, which have been optimized for use in AR. The models are highly detailed and accurately reflect the look and feel of the original game. The game also includes realistic sound effects and a dynamic lighting system to create a truly immersive environment.

Players control the snowmobile by moving their head right and left to avoid trees and collect crates to score points. Hitting a tree deducts 10 points and collecting crates will add 5 points. The game is designed to be highly accessible and easy to play, even for those who are new to AR games. It is compatible with a wide range of device.

The Result:

An Instagram AR game filter inspired by PUBG's Vikendi map can increase engagement on the PUBG Instagram page by providing users with a unique and interactive way to engage with the brand. By allowing users to experience the snowy world of Vikendi and control a snowmobile, it can create a sense of immersion and excitement. This can encourage users to share their experiences with the game filter on their own social media pages, thus increasing brand awareness and reach.


Another way this game filter can increase engagement is by providing users with a sense of exclusivity. By creating a unique game filter that is only available on the PUBG Instagram page, it can create a sense of FOMO(fear of missing out) among users, encouraging them to visit and engage with the page in order to access the filter. This can lead to increased engagement and increased traffic to the PUBG Instagram page.

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