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Oreo is a brand of cookie that has been around for over 100 years. It is made up of two chocolate wafers with a creamy filling in between. Oreos are one of the most popular cookies in the world and are enjoyed by people of all ages. The cookies can be enjoyed on their own or used in a variety of desserts. Oreo also has different flavors and varieties, such as Double Stuf and Mega Stuf. Oreo has also become famous for its various limited edition flavors, such as pumpkin spice and red velvet. The "Twist, Lick, Dunk" slogan is also popular among Oreo fans, who enjoy twisting the cookie apart, licking the cream and then dunking the cookie in milk.
Oreo
International Cookie Day
Oreo celebrates International Cookie Day on December 4th with various campaigns and promotions. In the past, Oreo has unveiled new flavors, limited-edition packaging, special deals and partnerships with other brands. Oreo also uses social media to encourage fans to share their own Oreo-related content and participate in online contests, giveaways and promotions. Oreo also has been known to use the cookie itself as a medium for artworks or sculptures. Oreo's International Cookie Day campaigns usually involve a mix of new product releases, partnerships, and online promotions to celebrate and spread the love of Oreo cookies. In India, Oreo also planned to introduce an Instagram AR game as part of their International Cookie Day campaign.
The challenge: Create a fun and playful game with Oreo cookies.
Creating an exciting and engaging cookie-collecting game for Oreo's International Cookie Day campaign was a significant challenge for our team. The game had to be accessible through Instagram, a platform that is widely used by Oreo's target audience, and be visually appealing, with smooth animations and engaging gameplay. Additionally, we had to create a series of layers of images to make the milk glass and the animation of Oreo cookies getting dunked into the glass when tapped on them, as well as an animation that ends with a splash of milk to add an extra level of realism and engagement. The animation had to be smooth and visually appealing to ensure that users would enjoy the game.
Furthermore, we wanted to make sure that users can play the game anywhere and anytime, without the need to move around. This added an additional layer of complexity to the project as it required us to do a lot of research and create a new script in Spark AR to make this happen. The script needed to enable the game to be played by just rotating while standing in the same spot to find the floating cookies and tap on them. This was a major challenge as it required a lot of development effort to make sure that the game can be played easily and comfortably.
Our approach: World AR cookie collecting game.
Our team implemented a number of solutions. First, we created an Instagram world AR game where Oreo cookies would be floating around users, and users would have to move around or rotate while standing in the same spot to find the cookies and tap on them. Tapping on the Oreo cookie would cause it to dunk in a glass of milk in the middle of the screen with a smooth animation. The game could be played for 30 seconds, and after that, it would show the user's score. Users would get 1 point for each cookie collected.
To make the game visually appealing, we created a series of layers of images to make the milk glass and animation of Oreo cookies getting dunked into the glass when tapped on them. The animation also ended with a splash of milk to add an extra level of realism and engagement. Additionally, we created a new script in Spark AR to make the game accessible for users to play anywhere and anytime, without the need to move around.
Overall, our team was able to create an exciting, engaging, and accessible cookie collecting game for Oreo's International Cookie Day campaign, by implementing creative visual design, new script and making the game accessible to play anywhere and anytime.