Once labeled, ‘The Queen of The Hoop’, Jenny Bird is Canada’s leading fashion jewelry designer. Her contemporary pieces marry creativity with a bold, fearless spirit, catching the eye of many Hollywood celebrities, stylists, and influential people worldwide. Her designs are striking yet wearable and are designed to be worn for years to come.
The debut silhouettes from JB SUN are a creative collab between Jenny and celebrity stylist Nicole Chavez. The three styles—The Brow, The Y2K, and The Wrap—are a creative expression of the duo’s shared eye of what's trending, delivered in sophisticated silhouettes and colors.
JENNY BIRD
Sunglasses Collection
Each of the three debut JB Sun styles is expertly engineered to the highest industry standard. Throughout the 100+ step process came unique features like laminated nose pads for a more comfortable fit, and German barrel hinges for a long-lasting, high-performing pair of sunglasses, made with sustainable materials including biodegradable acetate and recycled steel.
The challenge: Allow users to virtually try-on sunglasses.
The challenge was to create an augmented reality (AR) experience that would allow users to try on multiple styles of sunglasses with different patterns, ensuring that they were true to size with the original sunglasses. The process of setting up the colors of the product was a difficult task, as they appeared much different in software than they did in real life. This required numerous trials and adjustments to achieve the best size and colors.
The goal was to create an immersive AR experience where users could try on the product and engage with it using a face filter feature on the popular social AR platform, Instagram. This would provide an interactive and engaging way for users to experience the product before making a purchase. With the use of AR technology, users can virtually try on the sunglasses and see how they look on them, without physically having to go to the store.
Overall, the project aimed to leverage the power of AR technology and social media platforms to create an interactive and engaging experience for the users, allowing them to try on the product before making a purchase decision. The final outcome was a successful AR experience that was able to replicate the true size and colors of the sunglasses, providing a realistic and accurate representation of the product.
Our approach: three AR experiences with a try-on button on the website.
The first step was to gather all the information about the product like size charts, color codes, and materials. Then our team made 3D models of the sunglasses. We used the best approach to make 3D models as light as possible to make them load faster for a better user experience.
As the Instagram effect should be less than 4mbs, we decided that it only made sense to create three separate AR experiences for all 3 styles of sunglasses.
Another objective of the brand was to do something unique for the launch of the latest JB SUN sunglasses collection, with the help of AR, the brand wants to give power to users to try on the product before they make a purchase.
By placing a button on the website which redirects users to brands' Instagram face filters to try on their sunglasses using AR, Jenny Bird not only providing their customers with a practical tool but also encourages them to engage and make user generated content for them.
