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​Flipkart is an Indian e-commerce company that was founded in 2007 by Sachin Bansal and Binny Bansal. The company is based in Bengaluru, India and offers a wide range of products including books, electronics, fashion, and home essentials. Flipkart is known for its fast delivery, easy returns, and a wide selection of products at competitive prices. It also has an app that allows customers to shop on the go. Flipkart also owns PhonePe, an Indian digital payments company and Myntra, an Indian fashion e-commerce company. In 2018, Flipkart was acquired by Walmart, an American multinational retail corporation.

Flipkart is an Indian e-commerce company that was founded in 2007 by Sachin Bansal and Binny Bansal. The company is based in Bengaluru, India and offers a wide range of products including books, electronics, fashion, and home essentials. Flipkart is known for its fast delivery, easy returns, and a wide selection of products at competitive prices. It also has an app that allows customers to shop on the go. Flipkart also owns PhonePe, an Indian digital payments company and Myntra, an Indian fashion e-commerce company. In 2018, Flipkart was acquired by Walmart, an American multinational retail corporation.

Flipkart, Indian, e-commerce marketplace, wide range, products, services, electronics, fashion, home appliances, millions of users, sellers, online shopping industry, Effectization Studio, AR development agency, augmented reality technology, marketing campaigns, interactive, innovative, custom AR filters, user-generated content, brand awareness, engagement, competition, e-commerce industry, differentiate, unique, shopping experience, customers
Flipkart, Indian, e-commerce marketplace, wide range, products, services, electronics, fashion, home appliances, millions of users, sellers, online shopping industry, Effectization Studio, AR development agency, augmented reality technology, marketing campaigns, interactive, innovative, custom AR filters, user-generated content, brand awareness, engagement, competition, e-commerce industry, differentiate, unique, shopping experience, customers

FLIPKART

Big Billion Days Sale

The Big Billion Days is an annual sale event organized by Flipkart. It typically takes place in the months of September or October, and offers customers a wide range of products at discounted prices. The sale event was first launched in 2014, and has since become one of the biggest and most popular shopping events in India. The Big Billion Days 2019 was held from September 29th to October 4th. During the sale, customers could avail discounts on a wide range of products including electronics, fashion, home appliances, and more. Flipkart also introduced several new features such as ‘early access’ for Plus members, and ‘blockbuster deals’ on select products. The 2019 edition of Big Billion Days also saw a record number of customers shopping on the platform, with a significant increase in both traffic and sales.

The challenge:  create an exciting AR experience to show BBD sales offers.

The objective of this campaign was to generate excitement and increase engagement during Flipkart's Big Billion Day event. The campaign aimed to leverage the popularity of Instagram and its augmented reality (AR) filters to connect with customers and promote the event in a novel way. The brand wanted to display a variety of offers in a way that catches the users' attention and makes it stand out from other filter games.

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The goal was to create a simple AR game, where everyone had a chance to win offers and make it stand out from other filter games by showcasing all the offers in 3D with animation, which helped users visualize the offers better. Additionally, the game was designed to function when the user scanned an Indian currency note, adding a surprise element and making it more engaging, encouraging users to share it with their friends and family.

Our approach:  5 target tracking filter that randomly shuffles and shows BBD sales offers.

The first step in implementing this campaign was to gather all the necessary information about the brand's sales offers, including offer charts, 3D models, and branded graphics. With 20 sales offers to shuffle between, we created 5 different target-tracking Instagram randomizer filters, each containing 4 offers. The filter had 5 options, 4 of which were offers and 1 was a "try again" option. The filter was scripted to make the "try again" option appear more often after shuffling.

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To activate the filter, we used Indian currency notes of ₹10, ₹50, ₹100, ₹500, and ₹2000 as target images. Users had to scan these currency notes to activate the different filters and play the game. This added an element of surprise and made the game more engaging as users had to find and scan the currency notes to play.

The Result:

This campaign demonstrates how augmented reality Instagram filters can be an effective tool for driving engagement and creating buzz around a sale event. The use of gamification and a chance to win offers made it interactive and engaging, encouraging users to try their luck and share the filter with their friends and family. The success of this campaign highlights the potential of AR filters as a marketing tool and the importance of utilizing social media platforms such as Instagram in e-commerce campaigns.

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The augmented reality Instagram filter promoting sale events was developed by Effectization Studio. Gamification and chance-to-win offer encourage user engagement and sharing with friends. Highlights the potential of AR filters as a marketing tool for e-commerce campaigns on social media platforms such as Instagram. augmented reality, Instagram filter, sale event, gamification, a chance to win, user engagement, sharing, Effectization Studio, marketing tool, e-commerce campaign, and social media platform.
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